Email Marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.

Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately. Adding advertisements in emails sent by other companies to their customers.

Emails that are being sent on the Internet (Email did and does exist outside the Internet, Network Email, FIDO etc.)

Why is email marketing so popular?

  1. Sending email is much cheaper than most other forms of communication
  2. Email lets you deliver your message to the people (unlike a website, where the people have to come to your message)
  3. Email marketing has proven very successful for those who do it right