http://email-interception.com Tue, 08 Jul 2008 19:03:08 +0000 http://backend.userland.com/rss092 en The push email market may have plenty of room for growth, but competition is expected to grow significantly over the next few years. This situation raises the question of whether the leader Research in Motion (RIM), with its BlackBerry offering, will be able to maintain its position or whether it is ... http://email-interception.com/when-push-email-push Accessing e-mail from a mobile phone is no longer just for corporate bigwigs. New services are arriving that make it easier and more affordable for everyone, from soccer moms to college students. On Thanksgiving Day, a start-up called Berggi will launch a service that is intended to make accessing e-mail and ... http://email-interception.com/mobile-e-mail-for-masses This summer’s Email Insider Summit, I sat at a breakout session where marketers were debating list rental. The discussion got quite heated. If you’re in good company, list rental is just as dangerous a topic as religion or politics (”the things we don’t talk about”). Later that evening, I sat ... http://email-interception.com/list-rental-so-controversial “There are much-much fish in the ocean.” That isn't true anymore. It’s more harder to find people willing to part with their email address, two things happen. 1. Look for new and better ways to drive new subscriptions 2. Do your best not to lose those subscribers you do have As such, list growth ... http://email-interception.com/grow-your-email-list Maximizing email deliverability does require managing many factors, but once you understand the various components, the process is fairly straightforward. Even if you've followed all of my data capture advice, you still need to engage in list hygiene to ensure its quality. Without proper list hygiene, you risk losing contact with ... http://email-interception.com/email-list-hygiene-keep-it-clean Inbox marketing's benefits are illustrated by a case study from MSN UK. The campaign illustrates not only high response rates and ROI, but also email's technological advancements, flexibility and branding ability. Historically, consumer newsletters, done right, have been a great way for brands to stay in touch with their market segment. ... http://email-interception.com/how-email-is-becoming-an-important-of-branding-mix According to Forrester, email marketing will be a $4B industry by 2011. As Anna Chernis, senior research manager with DMA stated in eMarketer on October 30, 2007, "Email produces the highest response rate for lead generation -- especially for house campaigns -- of direct mail methods we have studied." Most advertisers ... http://email-interception.com/unlocking-the-hidden-value It can be hard for most email marketers to step back from the never-ending campaign production cycle to see what else is going on besides their own deployments. When reviewing the surge of traffic that came to the site in the first few weeks, I found it fitting that a site ... http://email-interception.com/top-email-trends-revealed With the younger generation using online social networking and texting more than web-based emails for communicating, marketers need to adjust their strategies. If you really want to get young people's attention, you need either to send them an SMS or post a message to their "wall" on Facebook. Don't believe me? ... http://email-interception.com/make-your-email-strategy-facebook-friendly Use this 9-step checklist to ensure your email sign-up process not only lures in users, but also keeps them subscribed -- and happy. My biggest beef with email marketers is that they design and manage their programs based on marketing goals and internal objectives rather than their end users. Since my ... http://email-interception.com/make-your-emails-first-impression-count