Event- or action-triggered automation enables marketers to automatically send relevant emails to customers at exactly the right moment based on a specified time, date, event or action. Marketers today use email segmentation to target specific content at unique list segments. Deploying automated event- or action-triggered email campaigns enables marketers to take email marketing relevance even further by ensuring that every email is not only targeted but is also being delivered at the right time.

Marketers using trigger email automation solutions are able to map out each element of the campaign, including:

- The event, action or specified time that initiates the sending of an email

- Filters to include or exclude contacts

- Timer delays for scheduling and initiating message delivery

- Select customized email campaigns to send to specific contacts or contact segments

- Post-condition settings to assign value fields for tracking specific contacts once the campaign series has been executed