Like event- or action-triggered campaigns, integrating email marketing with lead-generation systems is another email automation tactic that can significantly increase revenue-building opportunities.
Aberdeen Research conducted an extensive study that clearly illustrated the benefits of integrating email with lead generation. According to the report — “Success Strategies in Marketing Automation” (July 2007) — marketers revealed the following [...]
A brief case study illustrates how event- and action-triggered email campaigns can benefit a business.
The challenge
A regional health club chain wanted to reduce membership churn and increase customer loyalty, a challenge for any fitness organization that sees memberships ebb and flow throughout the year. The marketing team decided that an email marketing campaign would be [...]
Event- or action-triggered automation enables marketers to automatically send relevant emails to customers at exactly the right moment based on a specified time, date, event or action. Marketers today use email segmentation to target specific content at unique list segments. Deploying automated event- or action-triggered email campaigns enables marketers to take email marketing relevance even [...]
Email marketing has become one of the most valuable and best performing marketing channels today. Businesses are getting an incredible return on investment and consumers have benefited from industry best practices, technologies and their own online “street smarts” for managing their inboxes. Spam persists and pesters, but the war is being won as can be [...]
No matter who you target, certain tactics are standard issue for legitimate email marketers. Before delving into your audience’s idiosyncrasies, check these essentials off your to-do list:
Get permission. Permission emails outperform unsolicited ones. Invite recipients to opt in on your website, at trade shows, on reader reply cards and through direct mail.
Maximize your “from” line. [...]
Let’s briefly review the three types of email marketing:
1. Direct email
Direct email involves sending a promotional message in the form of an email. It might be an announcement of a special offer, for example. Just as you might have a list of customer or prospect postal addresses to send your promotions too, so you can [...]
Email Marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:
Sending emails with the purpose [...]
The Internet has radically changed the way we communicate with each other. Email is obviously an extremely valuable and ubiquitous form of communication, but with this technology comes certain pitfalls that should be understood. The path that an email message takes to reach its recipient is a complex and varying one, and while in transit [...]
- Report it to the Federal Trade Commission. Send a copy of unwanted or deceptive messages to spam@uce.gov. The FTC uses the unsolicited emails stored in this database to pursue law enforcement actions against people who send deceptive spam email.
- Let the FTC know if a “remove me” request is not honored. If you want [...]
- Try not to display your email address in public. That includes newsgroup postings, chat rooms, websites or in an online service’s membership directory. You may want to opt out of member directories for your online services; spammers may use them to harvest addresses.
- Check the privacy policy when you submit your address to [...]
This site (blog) is dedicated to helping other to learn the skills of email, share their own experiences and promote or campaign by email media. Inspiring us of all types to explore and embrace interactive email marketing strategist.
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