Inbox marketing’s benefits are illustrated by a case study from MSN UK. The campaign illustrates not only high response rates and ROI, but also email’s technological advancements, flexibility and branding ability.
Historically, consumer newsletters, done right, have been a great way for brands to stay in touch with their market segment. Creating and maintaining engaging e-newsletters [...]
According to Forrester, email marketing will be a $4B industry by 2011. As Anna Chernis, senior research manager with DMA stated in eMarketer on October 30, 2007, “Email produces the highest response rate for lead generation — especially for house campaigns — of direct mail methods we have studied.”
Most advertisers think of email marketing as [...]
It can be hard for most email marketers to step back from the never-ending campaign production cycle to see what else is going on besides their own deployments.
When reviewing the surge of traffic that came to the site in the first few weeks, I found it fitting that a site about email metrics can shed [...]
With the younger generation using online social networking and texting more than web-based emails for communicating, marketers need to adjust their strategies.
If you really want to get young people’s attention, you need either to send them an SMS or post a message to their “wall” on Facebook. Don’t believe me? My daughter went off to [...]
Use this 9-step checklist to ensure your email sign-up process not only lures in users, but also keeps them subscribed — and happy.
My biggest beef with email marketers is that they design and manage their programs based on marketing goals and internal objectives rather than their end users. Since my company keeps the lights on [...]
Nearly all direct marketing email campaigns can benefit from bringing in oft-overlooked user experience principles. See how it can be done.
Each time you send someone an email, you create a little user experience for them. Yet most companies don’t involve their user experience teams in the creation of email marketing campaigns. What’s more, email [...]
Industry averages of open or click rates are useful but shouldn’t be your guide. Focus on improving your metrics — no matter how they compare to studies or your competitors’ numbers.
As I talk with clients and prospects about their email practices and delivery issues, there is one type of question that is nearly always asked: [...]
Applying the three “Rs” of environmentally friendly living to your email strategy can help you add green to the bottom line.
The basic principles of environmentally friendly living — reduce, reuse and recycle — can also help make your email program more effective and less wasteful.
I thought of this the other day when I took my [...]
Email is not a viable acquisition tool in the way direct mail is. Find out why, and what direct mail’s digital equivalent is.
If you’re in the business of sending direct mail to acquire new customers and business, you might want to check out this site. It reflects a growing sentiment in the UK that combines two groups [...]
Email automation is emerging as a strategic approach for businesses of all sizes to dramatically improve the targeting, relevance and the timeliness of their email marketing campaigns.
Marketers still undecided or uncertain about how to begin should follow these best practices to take their email marketing programs to the next level of true relevance:
1. Build more [...]
This site (blog) is dedicated to helping other to learn the skills of email, share their own experiences and promote or campaign by email media. Inspiring us of all types to explore and embrace interactive email marketing strategist.
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