Industry averages of open or click rates are useful but shouldn’t be your guide. Focus on improving your metrics — no matter how they compare to studies or your competitors’ numbers.
As I talk with clients and prospects about their email practices and delivery issues, there is one type of question that is nearly always asked: [...]
Applying the three “Rs” of environmentally friendly living to your email strategy can help you add green to the bottom line.
The basic principles of environmentally friendly living — reduce, reuse and recycle — can also help make your email program more effective and less wasteful.
I thought of this the other day when I took my [...]
Email is not a viable acquisition tool in the way direct mail is. Find out why, and what direct mail’s digital equivalent is.
If you’re in the business of sending direct mail to acquire new customers and business, you might want to check out this site. It reflects a growing sentiment in the UK that combines two groups [...]
Email automation is emerging as a strategic approach for businesses of all sizes to dramatically improve the targeting, relevance and the timeliness of their email marketing campaigns.
Marketers still undecided or uncertain about how to begin should follow these best practices to take their email marketing programs to the next level of true relevance:
1. Build more [...]
Like event- or action-triggered campaigns, integrating email marketing with lead-generation systems is another email automation tactic that can significantly increase revenue-building opportunities.
Aberdeen Research conducted an extensive study that clearly illustrated the benefits of integrating email with lead generation. According to the report — “Success Strategies in Marketing Automation” (July 2007) — marketers revealed the following [...]
A brief case study illustrates how event- and action-triggered email campaigns can benefit a business.
The challenge
A regional health club chain wanted to reduce membership churn and increase customer loyalty, a challenge for any fitness organization that sees memberships ebb and flow throughout the year. The marketing team decided that an email marketing campaign would be [...]
Event- or action-triggered automation enables marketers to automatically send relevant emails to customers at exactly the right moment based on a specified time, date, event or action. Marketers today use email segmentation to target specific content at unique list segments. Deploying automated event- or action-triggered email campaigns enables marketers to take email marketing relevance even [...]
Email marketing has become one of the most valuable and best performing marketing channels today. Businesses are getting an incredible return on investment and consumers have benefited from industry best practices, technologies and their own online “street smarts” for managing their inboxes. Spam persists and pesters, but the war is being won as can be [...]
No matter who you target, certain tactics are standard issue for legitimate email marketers. Before delving into your audience’s idiosyncrasies, check these essentials off your to-do list:
Get permission. Permission emails outperform unsolicited ones. Invite recipients to opt in on your website, at trade shows, on reader reply cards and through direct mail.
Maximize your “from” line. [...]
Let’s briefly review the three types of email marketing:
1. Direct email
Direct email involves sending a promotional message in the form of an email. It might be an announcement of a special offer, for example. Just as you might have a list of customer or prospect postal addresses to send your promotions too, so you can [...]
This site (blog) is dedicated to helping other to learn the skills of email, share their own experiences and promote or campaign by email media. Inspiring us of all types to explore and embrace interactive email marketing strategist.
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