email-interception.com

The push email market may have plenty of room for growth, but competition is expected to grow significantly over the next few years.
This situation raises the question of whether the leader Research in Motion (RIM), with its BlackBerry offering, will be able to maintain its position or whether it is destined simply to become an [...]

Accessing e-mail from a mobile phone is no longer just for corporate bigwigs. New services are arriving that make it easier and more affordable for everyone, from soccer moms to college students.
On Thanksgiving Day, a start-up called Berggi will launch a service that is intended to make accessing e-mail and sending instant messages easier on [...]

This summer’s Email Insider Summit, I sat at a breakout session where marketers were debating list rental. The discussion got quite heated. If you’re in good company, list rental is just as dangerous a topic as religion or politics (”the things we don’t talk about”). Later that evening, I sat at dinner between a friend [...]

“There are much-much fish in the ocean.”
That isn’t true anymore. It’s more harder to find people willing to part with their email address, two things happen.
1. Look for new and better ways to drive new subscriptions
2. Do your best not to lose those subscribers you do have
As such, list growth isn’t just about acquiring addresses. [...]

Inbox marketing’s benefits are illustrated by a case study from MSN UK. The campaign illustrates not only high response rates and ROI, but also email’s technological advancements, flexibility and branding ability.
Historically, consumer newsletters, done right, have been a great way for brands to stay in touch with their market segment. Creating and maintaining engaging e-newsletters [...]

According to Forrester, email marketing will be a $4B industry by 2011. As Anna Chernis, senior research manager with DMA stated in eMarketer on October 30, 2007, “Email produces the highest response rate for lead generation — especially for house campaigns — of direct mail methods we have studied.”
Most advertisers think of email marketing as [...]

It can be hard for most email marketers to step back from the never-ending campaign production cycle to see what else is going on besides their own deployments.
When reviewing the surge of traffic that came to the site in the first few weeks, I found it fitting that a site about email metrics can shed [...]

With the younger generation using online social networking and texting more than web-based emails for communicating, marketers need to adjust their strategies.

If you really want to get young people’s attention, you need either to send them an SMS or post a message to their “wall” on Facebook. Don’t believe me? My daughter went off to [...]

Use this 9-step checklist to ensure your email sign-up process not only lures in users, but also keeps them subscribed — and happy.
My biggest beef with email marketers is that they design and manage their programs based on marketing goals and internal objectives rather than their end users. Since my company keeps the lights on [...]

Nearly all direct marketing email campaigns can benefit from bringing in oft-overlooked user experience principles. See how it can be done.
Each time you send someone an email, you create a little user experience for them. Yet most companies don’t involve their user experience teams in the creation of email marketing campaigns. What’s more, email [...]